Thursday, January 8, 2009

Do You Have a Significant Brand?

Heard a good comment today about being a significant brand. If you are not making 40% GM then most likely you are not important to your customers or suppliers. Conversely, if you are 1.2 or 3 with your customer and your suppliers, you are most likely profitable too. Conclusion, you have to become more important to both suppliers and customers! Wow, what a way to look at things more objectively! It changes the complex situation into a set of problems that can be broken down further into a strategy or direction. Good filter to analyze your business
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2 comments:

  1. WORKBENCH 2.0August 28, 2009 at 2:46 PM

    Hi Mike-
    I can tell you from experience that your supplier and customer must be treated with the same respect. Trust & respect must be built through the entire value chain over time to develop a strong lasting relationship...if not your business is built on sand.
    Bruce Sauter

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  2. WORKBENCH 2.0November 14, 2009 at 5:51 PM

    Mike-
    As I go forward it is so critical to develope a bond that is consistant across all interests. Everyone must be aligned and organized to meet the customers expectations...nothing else is important except the interests of our nation.
    All must be in alignment...difficult yes...impossible...no

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